20 Best B2B Sales Prospecting Tools for 2024

The line between marketing and sales is increasingly blurred. Marketers are not only expected to generate leads, but also to provide sales teams with the tools they need to turn those leads into customers. If you want to prepare 2024, the digital toolkit for B2B sales prospecting is more advanced and diverse than ever. Here are the top 20 tools that B2B marketers should have on their radar to supercharge their sales prospecting efforts.

Lusha simplifies the process of finding direct contact information, a boon for sales teams that need to reach out to prospects quickly and efficiently.

Lusha stands out for prospecting by:

• Offering accurate contact information quickly.
• Simplifying the process of finding phone numbers and email addresses
• Providing a browser extension for easy access to data.

Hunter.io is the go-to tool for marketers to find and verify professional email addresses, streamlining the process of building email lists for prospecting campaigns.

Hunter.io is valuable for prospecting because it:

• Finds email addresses associated with a given domain.
• Verifies the deliverability of email addresses.
• Offers tools like Email Finder and Domain Search.

This tool is a rising star with its vast database and powerful engagement tools, helping marketers not just identify prospects but also effectively engage them.

Apollo.io is a comprehensive sales platform known for:

• Providing a vast database for lead generation.
• Enabling detailed filtering for targeted prospect lists.
• Integrating email, calls, and tasks in one platform.

With a suite of tools for finding emails, validating them, and running email campaigns, Snov.io is an all-in-one platform for email-based prospecting.

Snov.io is favored for prospecting as it:

• Offers tools for finding and verifying email addresses.
• Enables drip campaigns with personalization options.
• Provides a Chrome extension for easy data collection.
• Automates outreach and follow-ups, saving time.
  

NeverBounce improves email prospecting by verifying list accuracy, reducing bounces, safeguarding sender reputation, and integrating with email platforms for clean, deliverable, and effective outreach campaigns.

NeverBounce is really useful for:

• Ensuring email lists are clean and up-to-date with real-time verification.
• Reducing bounce rates, improving sender reputation.
• Integrating with email service providers for workflow efficiency.
• Offering bulk email list cleaning services.
• Providing actionable analytics to guide email campaign strategies.

LeverGrow detects important signals about contacts and companies on a daily basis. The tool helps you find business opportunities in your own CRM. As a result, your CRM is no longer a graveyard of opportunities.

Why LeverGrow is one of the best sales prospecting tools ?

• Highest signals data quality on the market checked by AI 
• Native integrations into Salesforce/HubSpot and leading tools
• Competitive price for a better solution compared to Usergems etc.

Example of signals :

• Job changes
• Job offer
• Hiring growth
• Tools and technologies used by your target account
• Recent fundraising
• LinkedIn post

How to use it ?

• Prioritize leads  
• Hyper-personalize your outreach 
• Enrich your CRM with fresh news

With human-verified data, DiscoverOrg gives teams a high level of confidence when reaching out to prospects, knowing they have accurate and up-to-date information.

With DiscoverOrg, you’ll get :

• Accurate contact info and organizational hierarchies.
• Detailed company profiles for targeted outreach.
• Personalized communication for higher conversions.

Crunchbase offers rich company data, funding insights, key personnel contacts, and market trends, enabling targeted prospecting, strategic outreach, and informed sales decisions for B2B relationships.

Crunchbase help you with :

• Offers detailed company profiles for market research.
• Includes funding information to identify growth companies.
• Provides news updates for timely engagement opportunities.
• Features advanced search and filtering options for targeted prospecting.
• Lists individual stakeholders for direct outreach.

Albacross identifies anonymous visitors, provides contact info, tracks user behavior, delivers intent data, seamlessly integrates with CRMs, and facilitates targeted advertising, greatly enhancing B2B lead generation and prospecting efforts.

Main advantages of Albacross are :

• Identifies anonymous website visitors as potential leads.
• Reveals companies' contact details for direct outreach.
• Tracks visitor behavior for tailored follow-up strategies.
• Offers targeted advertising options to nurture leads.

By identifying companies that visit your site, Leadfeeder provides a unique angle on prospecting, transforming anonymous traffic into solid leads.

Leadfeeder excels in prospecting by:

• Tracking anonymous website visitors and identifying companies.
• Providing contact details for potential leads.
• Offering insights into visitor behavior for tailored follow-ups.
• Alerting sales teams to hot leads in real-time.

La Growth Machine offers robust automation for multi-channel outreach, integrates with CRMs, provides detailed analytics, and emphasizes personalization, optimizing prospecting efficiency and effectiveness in a user-centric interface.

The Growth Machine will enable you to automate all your sales prospecting, including :

• Personalized Automation: Crafts custom messages for large-scale campaigns.
• Multi-Channel Campaigns: Manages outreach across various platforms.
• CRM Integration: Keeps sales activities coordinated with CRM systems.
• Data-Driven Insights: Provides analytics for informed decision-making.
• User-Friendly: Simplifies prospecting with an intuitive interface.
• Efficiency: Saves time on manual tasks, enhancing productivity.

Reply.io excels in prospecting with efficient automation, personalized outreach, multi-channel support, CRM integration, and actionable analytics, all while ensuring deliverability and scalability in a user-friendly package.

Another sales automation tool that lets you :

• Outreach Automation: Simplifies sequence management, automates follow-ups.
• Personalization: Customizes communications at scale.
• Multi-Channel Outreach: Covers email, calls, social, and SMS.
• CRM Integration: Syncs with CRM for streamlined workflows.
• Analytical Insights: Offers campaign performance data.
• A/B Testing: Tests and optimizes messaging strategies.
• Email Deliverability: Ensures emails reach the inbox.
• Scalability: Grows with your sales team and strategy.

For managing customer interactions and automating tasks, SalesLoft stands out. It also offers valuable analytics to continually refine sales strategies.

Salesloft is a robust sales engagement platform that excels in:

• Streamlining communication with cadence and automation features.
• Enhancing lead engagement with personalized email and call strategies.
• Providing valuable insights through detailed analytics and reporting.
• Offering seamless CRM integrations to maintain data sync.
• Supporting A/B testing to refine outreach methods for better results.

Outreach.io automates sales tasks, tracks client engagement, provides actionable analytics, integrates with CRMs, and offers features like scheduling and A/B testing to enhance prospecting efficiency.

The main features of Outreach are as follows:

• Automates repetitive sales tasks.
• Tracks and optimizes client interactions.
• Provides analytics for personalized outreach.
• Integrates with CRMs for data consistency.
• Features include scheduling, A/B testing, reporting.
• Enhances prospecting productivity and effectiveness.

Taplio boosts LinkedIn prospecting with profile optimization, content scheduling, audience targeting, engagement analytics, and CRM features for effective contact management and increased visibility.

Taplio is great for LinkedIn prospecting due to its:

• Ability to optimize LinkedIn profiles for better visibility.
• Features for content creation and post-scheduling to engage audiences.
• Tools for finding and connecting with the target audience on LinkedIn.
• Analytics to measure content performance and user engagement.
• CRM capabilities for managing LinkedIn contacts and interactions.

Mixmax boosts sales prospecting with intuitive email tracking, templates, and scheduling, plus CRM integration and automation, streamlining the outreach process and increasing engagement rates.

Mixmax is a great tool for prospection because :

• Build for Gmail 
• Email tracking
• Customizable templates.
• Seamless scheduling options.
• Enhanced engagement with sequences.

For understanding what works in sales conversations, Gong.io’s AI-driven insights are invaluable for training and refining sales pitches.

Gong.io shines in prospecting with:

• Conversation intelligence that analyzes sales calls.
• Insights into effective sales tactics from real interactions.
• Data-driven feedback to refine sales strategies.
• CRM integration for comprehensive customer data.
• Real-time visibility into team performance and customer engagement.

Another conversation intelligence platform, Chorus.ai, helps teams capture and analyze sales calls to drive performance and convert more prospects into customers.

Chorus.ai is effective for prospecting due to:

• Advanced conversation intelligence that captures and analyzes sales calls.
• Real-time insights to understand and replicate successful tactics.
• Features that help identify and act on buying signals.
• Integration with CRM for holistic customer view and data leverage.
• Coaching tools to improve sales team performance based on data.

Pipedrive shines due to its user-friendly interface, customization options, and strong focus on sales pipelines. It's designed to make tracking and managing sales processes straightforward, with visual pipelines that give a clear overview of deal stages. Its ability to integrate with other tools and automation of repetitive tasks are also key benefits that make it a popular choice for sales teams.

Pipedrive is one of the best CRMs because :

• Easy to set-up.
• User-friendly interface.
• Customizable pipelines.
• Visual overview of sales stages.
• Easy integration with other tools.
• Automation of repetitive tasks.
• Strong focus on sales activities.

HubSpot Sales streamlines prospecting with a robust CRM, email tracking, meeting scheduling, call recording, template creation, and analytics, all integrated with its marketing suite for comprehensive lead engagement.

HubSpot is a complete CRM for both small and large companies. Here's why:

• Comprehensive CRM that centralizes sales activities.
• Email tracking and notification features.
• Built-in tools for creating email templates and sequences.
• Detailed analytics for sales performance tracking.
• Meeting scheduling system integrated with calendars.
• Capability to record and transcribe calls for insight gathering.
• Seamless integration with the HubSpot marketing suite for full-funnel visibility.

Salesforce excels in prospecting with a robust CRM platform, advanced lead management features, detailed customer insights, automated workflows, and extensive integration options to streamline the entire sales process.

Salesforce is a global leader, used by large companies because :

• Provides a comprehensive view of each prospect or customer.
• Enables tracking of all interactions and sales activities.
• Offers customizable dashboards and reports for insights.
• Features a wide array of automation tools to streamline processes.
• Supports extensive integration with other business tools.
• Facilitates lead and opportunity management to guide sales efforts.
• Comes with advanced analytics to identify trends and optimize strategies.

In wrapping up, while the digital space offers a wealth of prospecting tools, it's crucial to remember that more isn't always better. Diving into every available resource can lead to tool fatigue and a thinned-out budget with little to show for it. The key is to pinpoint the tools that align best with your sales strategy, team structure, and the type of prospects you're targeting. Focus on those that integrate seamlessly into your workflow, offer the most valuable insights for your specific needs, and ultimately help you convert leads into customers. Quality over quantity will not only streamline your prospecting efforts, but will also ensure that your investments yield tangible returns.