The line between marketing and sales is increasingly blurred. Marketers are not only expected to generate leads, but also to provide sales teams with the tools they need to turn those leads into customers. If you want to prepare 2024, the digital toolkit for B2B sales prospecting is more advanced and diverse than ever. Here are the top 20 tools that B2B marketers should have on their radar to supercharge their sales prospecting efforts.
Lusha simplifies the process of finding direct contact information, a boon for sales teams that need to reach out to prospects quickly and efficiently.
Lusha stands out for prospecting by:
Hunter.io is the go-to tool for marketers to find and verify professional email addresses, streamlining the process of building email lists for prospecting campaigns.
Hunter.io is valuable for prospecting because it:
This tool is a rising star with its vast database and powerful engagement tools, helping marketers not just identify prospects but also effectively engage them.
Apollo.io is a comprehensive sales platform known for:
With a suite of tools for finding emails, validating them, and running email campaigns, Snov.io is an all-in-one platform for email-based prospecting.
Snov.io is favored for prospecting as it:
NeverBounce improves email prospecting by verifying list accuracy, reducing bounces, safeguarding sender reputation, and integrating with email platforms for clean, deliverable, and effective outreach campaigns.
NeverBounce is really useful for:
LeverGrow detects important signals about contacts and companies on a daily basis. The tool helps you find business opportunities in your own CRM. As a result, your CRM is no longer a graveyard of opportunities.
Why LeverGrow is one of the best sales prospecting tools ?
Example of signals :
How to use it ?
With human-verified data, DiscoverOrg gives teams a high level of confidence when reaching out to prospects, knowing they have accurate and up-to-date information.
With DiscoverOrg, you’ll get :
Crunchbase offers rich company data, funding insights, key personnel contacts, and market trends, enabling targeted prospecting, strategic outreach, and informed sales decisions for B2B relationships.
Crunchbase help you with :
Albacross identifies anonymous visitors, provides contact info, tracks user behavior, delivers intent data, seamlessly integrates with CRMs, and facilitates targeted advertising, greatly enhancing B2B lead generation and prospecting efforts.
Main advantages of Albacross are :
By identifying companies that visit your site, Leadfeeder provides a unique angle on prospecting, transforming anonymous traffic into solid leads.
Leadfeeder excels in prospecting by:
La Growth Machine offers robust automation for multi-channel outreach, integrates with CRMs, provides detailed analytics, and emphasizes personalization, optimizing prospecting efficiency and effectiveness in a user-centric interface.
The Growth Machine will enable you to automate all your sales prospecting, including :
Reply.io excels in prospecting with efficient automation, personalized outreach, multi-channel support, CRM integration, and actionable analytics, all while ensuring deliverability and scalability in a user-friendly package.
Another sales automation tool that lets you :
For managing customer interactions and automating tasks, SalesLoft stands out. It also offers valuable analytics to continually refine sales strategies.
Salesloft is a robust sales engagement platform that excels in:
Outreach.io automates sales tasks, tracks client engagement, provides actionable analytics, integrates with CRMs, and offers features like scheduling and A/B testing to enhance prospecting efficiency.
The main features of Outreach are as follows:
Taplio boosts LinkedIn prospecting with profile optimization, content scheduling, audience targeting, engagement analytics, and CRM features for effective contact management and increased visibility.
Taplio is great for LinkedIn prospecting due to its:
Mixmax boosts sales prospecting with intuitive email tracking, templates, and scheduling, plus CRM integration and automation, streamlining the outreach process and increasing engagement rates.
Mixmax is a great tool for prospection because :
For understanding what works in sales conversations, Gong.io’s AI-driven insights are invaluable for training and refining sales pitches.
Gong.io shines in prospecting with:
Another conversation intelligence platform, Chorus.ai, helps teams capture and analyze sales calls to drive performance and convert more prospects into customers.
Chorus.ai is effective for prospecting due to:
Pipedrive shines due to its user-friendly interface, customization options, and strong focus on sales pipelines. It's designed to make tracking and managing sales processes straightforward, with visual pipelines that give a clear overview of deal stages. Its ability to integrate with other tools and automation of repetitive tasks are also key benefits that make it a popular choice for sales teams.
Pipedrive is one of the best CRMs because :
HubSpot Sales streamlines prospecting with a robust CRM, email tracking, meeting scheduling, call recording, template creation, and analytics, all integrated with its marketing suite for comprehensive lead engagement.
HubSpot is a complete CRM for both small and large companies. Here's why:
Salesforce excels in prospecting with a robust CRM platform, advanced lead management features, detailed customer insights, automated workflows, and extensive integration options to streamline the entire sales process.
Salesforce is a global leader, used by large companies because :
In wrapping up, while the digital space offers a wealth of prospecting tools, it's crucial to remember that more isn't always better. Diving into every available resource can lead to tool fatigue and a thinned-out budget with little to show for it. The key is to pinpoint the tools that align best with your sales strategy, team structure, and the type of prospects you're targeting. Focus on those that integrate seamlessly into your workflow, offer the most valuable insights for your specific needs, and ultimately help you convert leads into customers. Quality over quantity will not only streamline your prospecting efforts, but will also ensure that your investments yield tangible returns.